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6h ago

Costco Confirms App and Web Ordering for Custom Cakes and Deli Trays

The shift replaces paper forms after member complaints about the in‑store ordering requirement.

NOVATO, CALIFORNIA - NOVEMBER 11: A customer shops for meat at a Costco store on November 11, 2025 in Novato, California. Federal regulators from the Food and Drug Administration, U.S. Department of Agriculture, and Centers for Disease Control and Prevention express concern as recent budget and staffing cuts threaten their ability to inspect food-processing facilities, trace outbreaks, and protect the food supply across America and around the globe. (Photo by Justin Sullivan/Getty Images)
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Overview

  • CEO Ron Vachris announced the feature during Costco’s Q1 2026 earnings call, confirming cake and deli tray orders will be placed through the app and website.
  • Pilots are live in select markets with strong early adoption, and Costco has not given a nationwide launch date as broader rollout is expected in 2026.
  • The digital experience will offer a catalog of choices for sizes, shapes, flavors, designs and personalized inscriptions.
  • Costco frames the change as a response to feedback that the long‑running paper form process was clunky and inconvenient.
  • Local reporting indicates the option may appear as an “Order Grocery/Bakery” feature by the end of 2026, and separate reports suggest 24–48 hour readiness if the workflow mirrors current practice, which Costco has not confirmed.