Overview
- Ron Vachris said in Costco’s Instagram video, “The hot dog price will not change as long as I’m around,” after tasting the quarter‑pound all‑beef combo.
- The clip riffs on the recent CEO taste‑test meme and drew nearly 9 million views within a day, far outpacing Costco’s typical engagement.
- Recent results cited in coverage show total revenue of $69.60 billion and higher membership fees, underscoring capacity to keep the deal intact.
- The $1.50 combo has held steady through supplier shifts such as the food court’s switch from Pepsi to Coke reported last year.
- Vachris’s promise follows former CFO Richard Galanti’s 2024 comment that the price was “probably safe for a while,” which had stirred uncertainty.