Overview
- Ron Vachris made the promise in a Costco Instagram video posted this week, saying the price will not change as long as he is CEO.
- Costco’s clip drew outsized engagement as it joined the viral CEO taste‑test trend, with Business Insider noting nearly 9 million views in under a day.
- The combo has held at $1.50 since 1985, a price that would be about $4.65 today if it had tracked inflation, according to multiple reports.
- Costco has contained costs by producing hot dogs in‑house and switching beverage suppliers to Coca‑Cola, even as it raised prices on items like soda and the chicken bake and increased membership fees in 2024.
- The reassurance follows prior uncertainty after former CFO Richard Galanti said the price was only “probably safe for a while,” while recent data highlight the item’s strategic role, with about 245 million combos sold in FY2025 and membership reaching roughly 82.1 million by February 2026.