Overview
- Ron Vachris made the pledge in a Costco Instagram video while eating the quarter-pound all-beef combo, calling it “amazing quality” and “amazing value.”
- The clip joined a wave of CEO taste-test posts sparked by McDonald’s boss and drew about 9 million views in less than a day, according to Business Insider.
- The price has held since the mid-1980s; if it tracked U.S. inflation, the combo would cost roughly $4.65 today.
- Costco sold more than 245 million combos in fiscal 2025, and analysts note membership fees accounted for about 64% of profits.
- Other prices have moved: soda rose to 79 cents in 2025, the chicken bake reached $3.99, memberships increased in 2024, and the fountain supplier shifted from Pepsi to Coca-Cola.