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CORTIS Becomes First K‑Pop Act at NBA Celebrity Game Halftime, Capping All‑Star Weekend Push

The league partnership signals a focused U.S. expansion rooted in cross‑platform placements.

Overview

  • The group performed "GO!" and "FaSHioN" at halftime of the Ruffles NBA All‑Star Celebrity Game at the Kia Forum, drawing some of the night’s loudest reactions.
  • They headlined the NBA Crossover Concert Series in Los Angeles, debuting "Mention Me" from Sony Pictures Animation’s GOAT and previewing the unreleased "YOUNGCREATORCREW" for a March rollout.
  • CORTIS was formally introduced courtside as "Friends of the NBA," attended the LakersMavericks game, toured the Lakers’ training facility, and received custom jerseys.
  • "GO!" appears on the NBA 2K26 official soundtrack, while "Mention Me" features on the GOAT soundtrack as the film opens in theaters.
  • The five‑member BIGHIT Music act debuted in August 2025 and quickly built momentum with a Billboard 200 No. 15 bow and over 100 million first‑month streams for their EP.