Overview
- The latest Couch Potato report finds 48.5% of Canadian households now live without cable or satellite, up from 46% a year earlier and projected to reach 57% by 2028.
- Across the 10 leading platforms, streaming prices rose about 7% last year, after an 8% jump in 2024.
- Many subscribers are switching to ad-supported plans that cost about 42% less than ad-free options, and Roku says 85% of Canadians watch ad-backed content.
- Streaming subscriptions in Canada topped 38 million by the end of 2025 as revenue reached $4.8 billion and is forecast to hit $5.35 billion in 2026.
- Analysts expect streaming subscription revenue to pass traditional TV by 2027, as households now pay for nearly three different services and face a crowded field from Netflix, Disney+, Prime Video, Apple, DAZN, and Fubo.