Overview
- Coors Light put the Tallerboy on sale in two limited online drops scheduled for June 11 and June 18 with each drop set for 1 p.m. ET.
- The Tallerboy sells for $30 exclusively at shop.coorslight.com, with only 125 units offered in each drop and a one‑order limit per customer.
- The product is an 18‑inch, double‑walled stainless steel canister with a twist‑top lid that stacks and chills three 12‑ounce Coors Light cans to keep fans at their seats during key match moments.
- The release is tied to Coors Light’s 'The Cooors Call' World Cup campaign featuring announcer Andrés Cantor and a user‑generated 'Coors Call' contest with prizes up to $10,000.
- Rival Molson Coors brand Miller Lite has already sold a Matchball collectible that holds up to 12 cans, showing a wider trend of beer makers using limited drops and novelty gear to drive watch‑party sales and social attention.