Overview
- Tim Cook posted a short video on X Thursday showing Pikachu exploring Apple Park and saying the day’s agenda was to introduce the Pokémon team to incoming CEO John Ternus and “talk gaming.”
- The clip depicts Pikachu dancing under the rainbow arch, picking an apple in the orchard, and approaching the campus pond while Cook, Ternus, and Pokémon CEO Tsunekazu Ishihara appear on camera.
- Both Apple and The Pokémon Company have not released further details about what was discussed or any concrete outcomes from the visit.
- The visit came as the Pokémon organization was in the Bay Area for the Pokémon World Championships starting Aug. 28 and days before Ternus is scheduled to become Apple’s CEO on Sept. 1.
- Because multiple Pokémon titles run on Apple platforms and Apple has cited weaker mobile gaming as a drag on App Store growth, the meeting may signal a focus on platform partnerships and is worth watching for any formal announcements.