Overview
- ConX 2026 in Palma concluded Tuesday with more than 1,000 tourism professionals from roughly 500 companies attending, and organizers pressing a strategy of AI adoption combined with human-led differentiation.
- Speakers warned that uncurated AI risks making travel products look the same and urged firms to raise their technical development above the sector average to preserve uniqueness.
- A McKinsey and Skift report cited at the event found 55% of travelers use AI tools for trip planning, 90% trust the information they get, and only 2% would give AI full control over complex booking actions.
- An Experian Perú study reported that 95% of Peruvian companies plan to boost AI investment over the next two years and that firms already use AI most in customer service, marketing, finance and operations with measured gains in service quality, cost and speed.
- Travelgate promoted its FastX content-aggregation platform at the conference and entrepreneurs including Uri Levine urged user-centered, data-driven product design as the path to market-relevant innovation and lasting differentiation.