Conservative Influencers Ease Boycott, Praise Disney’s Recent Moves
Analysts link the change to Bob Iger’s neutrality push centered on legacy brands.
Overview
- A 90-second Disney Cruise Line ad titled “Midnight Magic” aired during the March 15 Oscars and drew rare praise from right‑wing media figures.
- Benny Johnson amplified the spot to his followers and lauded its family‑first tone as the kind of messaging critics had asked for.
- Matt Walsh has spoken favorably about early Toy Story 5 material, describing it as a return to a classic, back‑to‑basics style.
- Activist James Fishback claims Bob Iger removed his 2023 ban from Disney properties, a claim Disney has not confirmed.
- Reporting frames the shift as a move from blanket boycotts to conditional re‑engagement tied to Iger’s strategy, with Toy Story 5’s June release seen as the next test.