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5d ago

Congressional Black Caucus Institute Launches SO VOTE to Mobilize Low‑Propensity Black Voters

Organizers present the program as a short-term turnout push that also serves as a learning lab for 2028.

FILE - House Minority Leader Hakeem Jeffries, D-N.Y., center, and members of the Congressional Black Caucus speak outside the Capitol in Washington, May 19, 2026. (AP Photo/J. Scott Applewhite, File)
FILE - Rep. Jim Clyburn, D-S.C., center, joined by House Minority Leader Hakeem Jeffries, D-N.Y., left, stands with members of the Congressional Black Caucus during an event outside the Capitol in Washington, May 19, 2026. (AP Photo/J. Scott Applewhite, File)
Alabama Rep. Shomari Figures is one of the expected beneficiaries of a new voter outreach campaign by the Congressional Black Caucus Institute. (Bill Clark/CQ Roll Call file photo)

Overview

  • The Congressional Black Caucus Institute formally launched the SO VOTE campaign on Tuesday, Sept. 15, 2026, saying it has raised about $1 million and plans to spend at least $4.5 million this midterm cycle to register and mobilize young, rural and majority-Black voters.
  • The effort will concentrate statewide in Georgia and Mississippi and target voters in 16 congressional districts that organizers say could help decide control of the U.S. House.
  • SO VOTE pairs in-person outreach—national HBCU tours, churches, fraternities and local civic groups—with digital relational organizing tools such as geotargeted ads, social listening and WhatsApp distribution to reach people who have been overlooked.
  • Leaders framed the campaign as a corrective to years of weak outreach by major campaigns and as a response to a recent Supreme Court narrowing of Section 2 and Republican mid‑cycle redistricting that organizers say has reduced Black political power.
  • The Institute intends to use data and field lessons from SO VOTE to build a sharper 2028 outreach playbook and to expand the pool of likely voters by turning people who now say voting is unimportant into repeat participants.