Overview
- City and Comic‑Con leaders announced the agreement on Wednesday, July 22, that commits the event to San Diego through 2030 after negotiations with the convention center, the tourism authority, and hotel partners.
- The convention opened Thursday, July 23, running through July 26 with major studio programming returning to Hall H, including Marvel’s headline presentation for Avengers: Doomsday.
- Officials project roughly 135,000 attendees for 2026, more than $160 million in regional economic impact, about 61,000 hotel room nights and roughly $3 million in hotel and sales tax revenue for the city.
- Downtown San Diego is dominated by large off‑site activations from Disney, Marvel and other studios, with hotel wraps, immersive experiences and branded street banners drawing foot traffic toward the convention center.
- San Diego has added police and fire personnel and implemented temporary traffic controls, including the closure of Harbor Drive, to manage crowds and protect pedestrians during the four‑day event.