Overview
- Jessie and D'Lila Combs officially launched their unisex label 12TWINTY1 and released the first '777' collection, which they announced on July 7 and made available online.
- The debut line features sweat sets, tank tops and hoodies priced between about $34 and $119 and was promoted on Instagram with older brothers Quincy, Justin and King modeling the campaign.
- The twins say the brand concept predates their father’s 2024 arrest and that they spent roughly three years planning the project after high school graduation.
- Sean 'Diddy' Combs, who is serving a 50-month federal sentence at FCI Fort Dix, provided a statement saying he is 'incredibly proud' and has offered guidance from prison.
- The sisters emphasize they want 12TWINTY1 judged on its own work and say their launch could test how celebrity family ties help or complicate a new fashion business.