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Colorado Democrats Unveil Pricing Reforms as First Bill Targets Delivery Transparency and Captive-Audience Markups

Sponsors cast the effort as a consumer-protection push targeting captive markups plus algorithmic price discrimination.

Overview

  • House Bill 1012 has been filed to require delivery platforms to display in‑store prices alongside app prices and to curb unreasonably excessive charges in captive settings using county averages as a benchmark.
  • The measure tasks the Colorado Attorney General with enforcement under the state Consumer Protection Act, including issuing guidelines for venues such as airports, hospitals, stadiums, large festivals and correctional facilities.
  • Business groups have mobilized against the package, with about three dozen lobbyists registered in opposition and Uber, DoorDash and Instacart seeking amendments rather than outright defeat.
  • Lawmakers plan two additional measures this session: a ban on surveillance pricing that uses personal data to set prices or wages, and a prohibition on preferential wholesale pricing that disadvantages small retailers.
  • Gov. Jared Polis has not taken a position, and supporters acknowledge the path could be shaped by resistance from business groups and moderates despite Democrats’ sizable legislative majorities.