Cole Palmer and Gopuff Launch COLE’D Premium Ice Range
The deal pairs Palmer’s personal brand with Gopuff’s rapid-delivery network to push electrolyte-infused pebble ice into UK and US homes.
Overview
- Cole Palmer and rapid-delivery platform Gopuff announced the COLE’D range on Monday and said it will be sold through Gopuff in the UK and the US.
- The lineup includes an electrolyte-infused pebble ice billed by the partners as the world’s first electrolyte ice and football-shaped ice spheres marketed as premium craft ice.
- Gopuff published retail prices at launch, listing a 2kg bag of electrolyte pebble ice at £2.50, a 2kg bag of regular ice at £2, and a four-pack of football ice at £4.
- Palmer said he was directly involved in designing the product, packaging and content, and the companies described the agreement as a multi-year commercial partnership.
- The launch reflects a wider trend of athletes building consumer brands and shows how rapid-delivery services can be used to test and scale novel packaged goods quickly.