Particle.news
Download on the App Store

COL Group and BeLive Launch Turnkey 'Microdrama in a Box' at Hong Kong FilMart

The package promises a branded microdrama app live in 30 days by pairing Yeon Studios’ SaaS platform with COL’s large curated catalog.

Overview

  • Designed for markets beyond the U.S. and China, the offering targets broadcasters, mobile operators and streaming services that lack infrastructure and content depth.
  • The partners say the bundle combines enterprise-grade delivery with access to the largest curated microdrama catalog, enabling off‑the‑shelf deployment with day‑one content.
  • Built‑in features include a vertical episodic playback engine, gamification and rewards for retention, advertising and hybrid subscription models, multi‑language AI subtitling, and optional commerce integration.
  • COL and BeLive will host a FilMart masterclass titled “How to Launch a Successful Microdrama Platform in 30 Days,” scheduled for March 18 at 3:40 p.m. in Room N106–N108.
  • Executives frame the alliance as a shift toward a broader “story economy,” positioning microdrama as owned, scalable infrastructure rather than platform‑dependent content.