Overview
- Veterans Rekha Bhardwaj and Mame Khan join emerging voices including Faheem Abdullah and Aditya Rikhari in the confirmed roster.
- The lineup also features Aditya Rikhari, Kulte Khan, Ravator, Arsalan Nizami, Madhur Sharma, Ashok Maskeen, Vaibhav Pani, Mohammad Faiz, Khwaab and Utpal Udit.
- Producers say the music will draw from Rajasthani folk, Kashmiri narrative forms, Banaras-rooted storytelling and Punjabi Sufi lineage through contemporary lenses.
- Coca-Cola India’s IMX team and Universal Music Group frame Season 4 as an acceleration of the platform’s mission to scale regional heritage to national and global audiences.
- Media report the first track is expected to drop soon, following a track-by-track rollout, after Season 3’s charting successes such as Arz Kiya Hai and Holi Aayi Re.