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Coinbase and Bitget Become First Crypto Sponsors at Esports World Cup

France's licensed rules let regulated crypto firms trial prediction markets at the $75 million Paris festival, creating a European test case for sponsorship rules.

Overview

  • The Esports World Cup runs July 6–August 23 in Paris with a combined $75 million prize pool and a $20 million Club Partner Program that funds 40 clubs.
  • Coinbase and Bitget signed on as the EWC’s inaugural crypto sponsors and Coinbase has deployed Coinbase Predictions inside the event, drawing heavy volume on the T1 versus GAM market.
  • T1 swept GAM Esports 2–0 on July 15 to reach the League of Legends playoffs while Team Spirit beat Team Liquid 2–1 on July 14 to advance in the Dota 2 bracket.
  • The Esports Integrity Commission issued provisional suspensions for PlayTime players Juan “Vintage” Angulo and Gonzalo “DarkMago” Herrera and removed PlayTime from the Dota competition, producing a forfeit that changed the survival-stage draw.
  • The Paris edition is a live experiment in regulated crypto marketing and fan products and it also shows that firm integrity enforcement can immediately reshape competitive outcomes and sponsorship risk for teams and partners.