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Coco Jones Releases 'Luvagirl,' Signaling a Softer R&B Turn

Produced by Shae Jacobs, the track builds on her Grammy‑recognized debut plus recent Super Bowl visibility.

Overview

  • “Luvagirl” is out now via High Standardz/Def Jam following its March 20 release.
  • The single, produced by Shae Jacobs, layers regal horns and a funky rhythm under lyrics about embracing love.
  • It marks Jones’ first new music since her April 2025 debut album Why Not More?, a Grammy‑nominated project that hit No. 6 on Billboard’s Top R&B Albums and reached the Billboard 200 top 10.
  • She previewed the song in a Lays campaign days after performing “Lift Every Voice and Sing” at Super Bowl LX.
  • Jones is also extending her screen presence with a return as Hilary Banks in Bel‑Air’s final season and a lead role in the upcoming film That’s Her.