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Coco Gauff Defends Her Natural Hair After Miu Miu Ad Criticism

Her TikTok frames the low‑key shoot as a choice driven by hair health, representation.

Overview

  • Coco Gauff posted an eight‑minute TikTok responding to online criticism of her hair in a Miu Miu handbag campaign.
  • She said the photos were a simple, everyday concept shot by her social media manager in her parents’ backyard, and that she chose the outfit to fit Miu Miu’s style.
  • Gauff explained she avoids slicked‑back styles because they can damage kinky or coily hair, and she affirmed pride in her 4C texture.
  • Some commenters called her hair unkempt and made disrespectful comparisons to civil‑rights figures, while many others defended her and condemned Eurocentric beauty ideals.
  • Her message to young Black girls stressed that natural hair belongs in high fashion, a stance that could push brands to broaden what they present as polished in luxury ads.