Overview
- Coco Gauff opened her 2026 US Open campaign wearing a custom New Balance kit inspired by New York’s garment district and won her first-round match over Zeynep Sönmez while wearing the navy-and-butter‑yellow look.
- New Balance released a special US Open colorway of Gauff’s Coco CG2 sneaker in dawn glow, enoki and NB Navy and made the shoe available on NewBalance.com to match the on‑court outfits.
- The first match outfit combined performance features and fashion details, including a sculpted navy dress, butter‑yellow biker shorts layered underneath, a reimagined bomber walk‑on jacket, and bright purple bags.
- Gauff said the kit ‘captures the energy of the tournament’ and celebrates New York’s fashion legacy, and Julie Pike at New Balance described the collection as reflecting Gauff’s vision of femininity, strength and individuality.
- The navy and butter‑yellow pairing links Gauff’s looks to current runway and Gen‑Z trends and creates more merchandising and styling opportunities during the rest of the tournament as additional on‑court looks are revealed.