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Coca‑Cola’s 2025 Holiday Caravan Rolls On in Mexico as Watchdogs Seek Scrutiny

Tabasco’s shutdown after a federal health recommendation signals regulatory pressure that could alter local stops.

Overview

  • The parade returned to Acapulco on December 2 at 7 p.m., following a confirmed route along the Costera Miguel Alemán starting at the Asta Bandera.
  • Upcoming dates include Monterrey on December 5 (7 p.m.), Morelia on December 6 (about 7 p.m.), and Saltillo on December 7 (6 p.m.), with Morelia’s mayor pledging detailed passage times via social media.
  • Consumer group El Poder del Consumidor asked health regulator Cofepris to cancel the caravans, arguing the child‑oriented imagery violates advertising rules for products with warning labels.
  • The Government of Tabasco canceled its planned caravan after a recommendation from the federal health authority, while other cities continue preparations.
  • Local guidance emphasizes free entry and safety measures such as arriving early and staying behind barriers, and Coca‑Cola’s WhatsApp chatbot “Abuelita” offers city‑specific schedules and locations.