Overview
- Coca-Cola confirmed the 15-stop UK tour to mark 15 years since the truck’s first UK journey, with the full itinerary still to be announced.
- For every Tesco Festive Meal Deal bought with a 500ml Coca-Cola drink, Coca-Cola Europacific Partners will donate 20p to FareShare.
- The company will make a direct contribution to FareShare equivalent to one million meals as part of the 2025 initiative.
- Stops will offer festive games, exclusive merchandise and free Coca-Cola, Coke Zero or Diet Coke for visitors.
- This year’s campaign adds new seasonal pack designs and an on-pack QR code promotion offering chances to win prizes.