Overview
- The Coca-Cola Company and 23XI Racing announced Friday an exclusive beverage deal for Bubba Wallace and the No. 23 team.
- A co-branded Hardee’s/Coca-Cola paint scheme will debut on Wallace’s Toyota at Watkins Glen on May 10 as part of the brand’s 140th anniversary.
- Coca-Cola logos will appear on Wallace’s firesuits and the No. 23 crew’s uniforms and equipment for the 2026 Cup season.
- Wallace rejoined the Coca-Cola Racing Family and said he looks forward to reconnecting with fans through the program.
- The agreement extends last year’s Coca-Cola Consolidated branding on the No. 23 and fits Coca-Cola’s long NASCAR history, including more than 40 years sponsoring the Coca-Cola 600.