Overview
- China Media Group and FIFA announced a new multi-tournament rights deal that covers the 2026 and 2030 men’s events plus the 2027 and 2031 Women’s World Cups.
- CMG said it holds exclusive all-media rights in mainland China with authority to resell matches to other outlets.
- The package spans free-to-air channels, pay TV, online streaming and mobile apps so viewers can watch across common platforms.
- Chinese outlet The Paper, citing an unnamed source, reported a $60 million fee for the 2026 U.S.-Canada-Mexico tournament and said the agreement took effect the same day.
- The 2026 World Cup will run June 12 to July 20 across three host countries with an expanded field of 48 teams playing 104 matches, which boosts programming volume and potential ad sales in China.