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15h ago

Cleveland Sirens Named as WNBA’s 16th Team

The Dan Gilbert‑owned franchise chose a Lake Erie‑rooted identity after a yearlong fan study, reporting thousands of season‑ticket deposits ahead of its 2028 debut.

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Jul 30, 2026; Toronto, Ontario, CAN; WNBA referee holds the official game ball at a game between the Minnesota Lynx and Toronto Tempo at Scotiabank Arena. Mandatory Credit: Kevin Sousa-Imagn Images.
The WNBA's expansion franchise in Cleveland has officially unveiled its identity as the Cleveland Sirens.

Overview

  • The team publicly unveiled the Cleveland Sirens at Rocket Arena on Tuesday, Aug. 4, 2026, revealing a logo, color palette and the motto “Hear the Call.”
  • Rock Entertainment Group, owned by Dan Gilbert, paid a reported $250 million expansion fee and will house the Sirens at Rocket Arena with separate day‑to‑day operations from the Cavaliers.
  • Ownership said the name followed about 13 months of market research, surveys and thousands of community conversations designed to tie the brand to Lake Erie and Northeast Ohio.
  • The organization filed a trademark for Cleveland Sirens on May 15, 2026 through CLE Travel Sports, LLC, and sources say pre‑announcement talks limited immediate conflict with another league’s Sirens name.
  • The reveal follows strong local demand and commercial momentum — the team reported roughly 8,500–9,000 season‑ticket deposits and announced founding partners — as the Sirens begin roster building and community activations for 2028.