Overview
- Scottish knitwear makers report “overwhelming” demand, with some brands ordering extra stock before episodes air to handle spikes.
- Hambro & Miller says Claudia has worn two of its hand‑knitted Fair Isle jumpers this season, prompting a rush of orders.
- Viewers identified her green cashmere beanie as an & Other Stories style priced at £47, with a lower‑cost wool‑blend option at £37.
- L’Atelier 73’s chunky ‘Disco Ring’ worn by Claudia has been spotlighted at about £50, adding to the surge for accessible pieces.
- Media outlets are publishing shoppable guides to Claudia’s wardrobe and the show’s knitwear, amplifying sales alongside McKeefry’s Instagram posts.