Overview
- Clarins staged Night of Extra at the Academy Museum on Friday, with Maroon 5 performing a surprise set.
- The launch introduced Extra‑Firming Energy and new Day and Night creams built on Collagen3 Technology that pairs a collagen polypeptide with plant extracts to address skin firmness.
- Extra‑Firming Energy uses red ginseng and niacinamide and adds light‑reflective pearls for instant radiance in refillable, recyclable packaging.
- Beauty experts gave live applications at demo stations as immersive displays spotlighted the new creams alongside Clarins’ Double Serum bestseller.
- A roster of celebrities, including Adam Levine with Behati Prinsloo, Candice Swanepoel and Samara Weaving, boosted the brand’s earned reach as Clarins links the push to B Corp and carbon‑neutral claims.