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Clarifai Deletes OkCupid Photos and AI Models After FTC Settlement

The move highlights how weak penalty powers constrain U.S. privacy enforcement.

Overview

  • Clarifai says it deleted about 3 million OkCupid user photos and all facial-recognition models trained on them, and it certified the purge to the Federal Trade Commission.
  • The company told Representative Lori Trahan’s office that it had not shared the OkCupid data with outside parties and that any models built from it were removed.
  • OkCupid and parent Match Group settled with the FTC over a 2014 data handoff that violated the app’s own privacy promises, with an order barring future misrepresentations and no fines due to the agency’s limited authority.
  • Court records show Clarifai’s founder sought OkCupid data in 2014 while some OkCupid executives were Clarifai investors, including an email touting OkCupid’s “huge amount of awesome data.”
  • The case has turned political, as Trahan called the deletion a step in the right direction and an FTC spokesperson rejected Democratic criticism as baseless.