Overview
- Hendry spoke to reporters on Friday confirming JuJu World will open at IMBA Theatre on June 20 and run through July 18 with paid admission and on-site merchandise.
- Her free Flower Market pop-up, held June 10–15 at the same venue, drew roughly 60,000 visitors and produced viral clips of frantic grabbing and long queues.
- Hendry acknowledged resale and scalping after the Flower Market and said she accepts that ‘hype comes with the territory’ when events are widely accessible.
- She said JuJu was developed with ChatGPT and other AI tools across some 30 to 40 iterations and that the character was partly conceived as a response to the Labubu collectible phenomenon.
- JuJu World will sell blind-box small plushies (S$39), large plush toys (S$99) and other branded items while testing how pop-up art, toys and ticketing convert audience access into secondary-market demand.