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City Panel Clears River Plate’s Controlled Beer Sales Pilot at Monumental for Saturday

The tightly controlled pilot reflects River’s broader modernization and revenue strategy.

Overview

  • Buenos Aires City’s Security Committee authorized beer sales with alcohol for the River–Tigre match as a limited trial inside the Monumental.
  • Access is confined to restricted hospitality and select platea points, excluding populares and upper rings, with capacity controls and supervision.
  • Purchases require nominal presale through RiverID up to eight hours before kickoff and are limited to fans 18 or older.
  • Buyers face a cap of two 0.5‑liter cans priced at 7,000 pesos each, and consumption must remain within designated spaces with no drinks taken to the stands.
  • Designated sectors include palcos 360, hospitality, and Espacio Quilmes areas in San Martín, Belgrano, Centenario, and Sívori, with the trial to be evaluated post‑match and criticized by Madres del Dolor, who call for stronger road‑safety controls.