Citi Puts Meta on 90-Day Catalyst Watch as AI Ads Strengthen Outlook

Overview

• Citi reiterated a Buy rating and a $915 price target, calling Meta a top pick over the next three months.
• The firm expects potential upside to third‑quarter revenue and earnings as ad budget share increases.
• Business AI is boosting return on ad spend by handling customer queries, recommending products, and facilitating transactions.
• The Wall Street Journal reported that CoreWeave signed an AI cloud deal with Meta worth up to $14.2 billion through 2031 with an optional one‑year extension.
• Meta’s recent metrics show ad impressions up 11% year over year and average price per ad up 9% in Q2 2025, supported by heavier AI infrastructure investment.