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Cisco 360 Partner Program Goes Live, Overhauling Incentives for the AI Era

Cisco says the co-designed model ties predictable earnings to customer value, with changes promised if partner profitability lags.

Overview

  • Cisco launched the globally available program after 15 months of partner co-design to focus delivery on AI-ready data centers, modern workplaces, and digital resilience.
  • The Cisco Partner Incentive is now active, paying on total contract value from the first dollar with quarterly predictability, with temporary CPI bonuses running through the end of July 2026.
  • New customer-facing recognition includes Registered status plus Portfolio and Preferred tiers, supported by a live Partner Locator covering Security, Networking, Collaboration, Services, Splunk, and Cloud and AI Infrastructure.
  • Enablement additions include Partner Value Indexes, a Distributor Development Fund, and an enhanced Cisco AI Assistant within the Partner Experience Platform.
  • Cisco reiterates that roughly 90% of its revenue flows with and through partners and that it will gauge success by partner outcomes and profitability, with early partner feedback citing planning benefits from the CPI estimator.