Particle.news
Download on the App Store

Circana Survey Finds Exclusives Still Lead Console Choice, Down Year Over Year

The finding highlights a split between hardware-selling exclusives versus live-service hits that dominate playtime.

Overview

  • Circana’s Q1 2026 survey of 2,500 active US players found 41% say console-only games are why they choose to play on consoles.
  • That share fell eight points from 2025, while 38% cited sticking with the system their friends or family use.
  • Circana’s engagement tracker shows the most-played titles on PlayStation and Xbox are non-exclusives such as NBA 2K26, Fortnite, Roblox, and Call of Duty.
  • Reporting from Eurogamer, Wccftech, and Kotaku says PlayStation and Xbox are reassessing wider multiplatform releases, with Xbox leader Asha Sharma saying she wants to make “the right decision, not the fastest.”
  • Historical sales data tie exclusives to hardware spikes, including God of War Ragnarok lifting PS5 sales in November 2022, and analysts note Nintendo’s next Switch is driven largely by exclusive titles.