Overview
- Cinnabon will sell two Butterbeer-themed items at participating Cinnabon and Schlotzsky's locations nationwide from May 4 to May 17 while supplies last.
- The menu features a Butterbeer-flavored Classic Roll with Butterbeer-infused frosting in Harry Potter packaging and a Butterbeer-flavored Chillatta blended with vanilla.
- The promotion is a licensed partnership with Warner Bros. Discovery Global Consumer Products, and Cinnabon says it is the first national U.S. restaurant brand taking part in Butterbeer Season.
- Cinnabon Rewards members can enter the code Platform934 on May 4, with the first 934 members receiving $2 off a Butterbeer roll in the app.
- A sweepstakes runs May 4 to May 17 for loyalty members, with 50 shirts and 10 yearlong Classic Roll prizes awarded, and winner emails set for May 18.