Overview
- The range, which reached Co-op nationwide and select Asda stores on Monday, puts Cinnabon back on UK shelves after its shops shut in September 2025.
- The items are Cinnamon Muffins and Cinnamon Doughnuts made for in-store bakeries through a partnership with manufacturer Baker & Baker.
- Shoppers pay £2 for a two-pack of muffins and £1.80 for a two-pack of doughnuts, bringing the brand in at typical supermarket price points.
- The timing aligns with National Doughnut Week, which runs May 16–24 and helps draw extra attention to new bakery launches.
- Early taste tests and influencer posts praise the soft texture and rich cinnamon filling, and publishers report wider UK retail rollouts are planned later this year.