Overview
- EG On The Move confirmed it has made the strategic decision to close all Cinnabon locations it operated in the UK.
- Reports say 12 stores have closed across major cities, including London, Birmingham, Manchester, Leeds, Liverpool and Edinburgh.
- Cinnabon entered the UK in December 2020 with widely reported plans for about 150 sites but peaked at roughly 20 before contracting.
- Coverage attributes the contraction to Covid-era challenges and an economic downturn, which left around a dozen outlets before the final closures.
- The operator thanked staff and customers and said it will continue investing in its 150-site convenience retail network as social-media posts documented customer disappointment.