Overview
- Cineplex announced on May 28 that VIP Wednesdays will run every Wednesday in June and that VIP auditorium tickets will be sold at the same price as regular admission for eligible showings.
- The offer is limited to adults aged 19 and over, with the threshold set at 18 in Alberta, Manitoba and Quebec, and VIP auditoriums include spacious seating, in-seat service, a lounge and alcohol service.
- Cineplex is launching a refreshed VIP menu for the promotion with new items such as the Dubai Chocolate Milkshake, Dirty Soda, Matcha Mojito Mocktail and the Butterfly Me to the Moon fishbowl alongside shareable appetizers and desserts.
- Online ticket purchases carry an online booking fee of up to $1.50 plus tax, fees vary by membership status, and final admission can vary by format where premium formats like IMAX, UltraAVX, D-BOX or 3D may cost more.
- Toronto-area reporting lists 11 participating VIP locations in Ontario and the chain says the promotion links to its Scene+ loyalty program as a way to drive midweek visits and broaden weekday revenue beyond weekend peaks.