Overview
- Cinemark unveiled a Spider‑Man: Brand New Day popcorn bucket in posts that circulated June 21–22.
- The collectible is shaped like Spider‑Man’s arm holding a white, cone‑like bowl with a straw running through the center so fans can snack and drink from the same container.
- Users on Instagram, TikTok and Reddit compared the translucent web‑blast design to sexually suggestive imagery and posted mocking jokes that were widely shared.
- Commenters and some reports have questioned whether the design was accidental or an intentional publicity tactic, citing the viral attention given to previous novelty buckets such as the Dune II sandworm.
- The bucket is part of a wider pre‑release merchandise push for the July 31 movie and highlights a growing studio and exhibitor strategy of selling limited edition merch to drive foot traffic and social buzz while risking distraction from the film itself.