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Chrysler Touts Minivan ‘Resurgence’ as Refreshed Pacifica Takes Center Stage

The push tests whether a small minivan rebound can carry a one-model brand.

Hide-in-the-floor seats in the middle and third rows, plus a 60/40 split for the latter, provide multiple mix ‘n match options for passengers and cargo.
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Overview

  • Chrysler CEO Matt McAlear said the minivan market is growing and promised broader product details at Stellantis’ May 21 investor day.
  • The latest Pacifica, shown at the New York auto show, spotlights a new Pinnacle trim with rear-seat screens and keeps Stow ’n Go seats that fold into the floor.
  • Sales signals are mixed, with Pacifica volumes down in the first quarter of 2026 even as Chrysler reported March sales rose about 84% year over year.
  • Chrysler discontinued the Pacifica plug-in hybrid after low demand, and a spokesperson said the PHEV accounted for less than half of Pacifica sales.
  • Minivans remain a niche at 2.4% of U.S. sales in 2025, yet value stands out as average minivan prices near $48,000 compared with about $77,000 for large SUVs.