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Chrome Will Auto-Revoke Noisy Website Notifications on Android and Desktop

Google cites very low engagement in extending Safety Check to notification permissions.

Overview

  • The feature targets sites that send a high volume of alerts with little or no user interaction.
  • Users will be notified when a site's notification permission is removed and can restore it via Safety Check or by revisiting the site.
  • Installed web apps (PWAs) are exempt from these automatic revocations.
  • Google says testing showed a significant drop in notification overload with minimal change in total clicks, and better engagement for sites that send fewer alerts.
  • The update applies to Chrome on Android and desktop, with the announcement made but no specific rollout schedule provided in the coverage.