Overview
- New ECIU analysis shows sharp price-per-100g increases since 2021: Roses up 95%, Celebrations 88%, Heroes 71% and Quality Street 59%.
- Shrinkflation has cut pack sizes, including Celebrations falling from about 650g to 500g and Roses down roughly 17% over the period.
- Worldpanel reports chocolate prices up 18.4% year on year to November 2025, with promotions absorbing some pressure for shoppers.
- Current checks show wide price variation and heavy reliance on loyalty cards, with Tesco offering some tubs at £3.95 with a Clubcard and several supermarkets charging up to £7 without deals.
- Recent changes include Morrisons lifting its More Card price to £6 and Sainsbury's raising several Nectar prices, alongside premium 700g Cadbury tins at £16.50 or £10 with Nectar.