Overview
- This week Chris Hansen purchased preshow advertising that will run before Primetime screenings to promote his TruBlu streaming network and drive viewers to his live sting programming.
- Hansen says he was invited to a private preview but refused to sign an agreement he describes as surrendering rights to his name, image and brand, and says studio staff then denied him entry.
- A24 and studio sources say the document was a standard screening non‑disclosure agreement intended to protect unreleased material and that Hansen could have proposed changes.
- Hansen has told media he considers the film a “work of fiction,” is consulting attorneys about possible legal claims, and planned language calling the movie a “Hollywood fantasy” was removed from his ad over legal concerns.
- Primetime, directed by Lance Oppenheim and starring Robert Pattinson, adapts Luke Dittrich’s Esquire reporting and will premiere at Venice on Sept. 5 before opening in U.S. theaters Sept. 25, a rollout that has intensified scrutiny of the film’s ethics and rights questions.