Overview
- Hansen confirmed Friday that he purchased preshow advertising for his TruBlu network to run exclusively before Primetime screenings and in theater lobbies for four weeks.
- The spot directs audiences to TruBlu and is intended as a public countercampaign to the A24 dramatization starring Robert Pattinson.
- Hansen declined a private preview after being asked to sign a screening agreement he says would surrender rights to his name and image, a claim A24 and industry sources say reflects a standard preview nondisclosure agreement.
- He has not seen the finished film and told interviewers on SiriusXM that entertainment lawyers have told him he may have a plausible legal claim, though he has not filed suit.
- Primetime, based in part on a 2007 Esquire piece and set for a Venice premiere before a U.S. theatrical release, has intensified scrutiny of the ethics and legal limits of dramatizing undercover sting journalism.