Overview
- This week Hansen bought preshow ad space to play before every theatrical screening of Primetime, using a short spot that shows him in a kitchen, repeats a variation of his catchphrase, and displays a QR code linking to TruBlu.
- Hansen says he refused to sign a screening NDA that he contends would have required him to surrender rights to his name and image and that he was turned away from a private preview after declining to sign.
- A24 and studio sources counter that the document was a routine anti‑spoiler NDA sent a week before the screening and that Hansen could have returned it with proposed edits but did not.
- The TruBlu spot is slated to run for at least four weeks before Primetime showings and in theater lobbies, and Hansen has removed a planned line calling the film a “Hollywood fantasy” after legal concerns.
- Primetime, directed by Lance Oppenheim and starring Robert Pattinson as Hansen, opens at the Venice Film Festival on Sept. 5 and in U.S. theaters on Sept. 25, and the dispute highlights common tensions over life‑rights, NDAs, portrayal accuracy, and potential legal claims tied to dramatizations.