Overview
- Ascend crossed the 500‑property mark with the openings of The Harrison Hotel in Downtown Hollywood, Florida, and The Gould Hotel in Seneca Falls, New York.
- As of March 2, the brand reports a pipeline of 70 properties with anticipated openings in Flagstaff, Arizona, Anaheim, California, and Miami, Florida.
- Recent international moves include a first property in Poland, six additions in Québec, a debut in Chile, and an upcoming opening in Kenya’s Maasai Mara National Reserve.
- A long‑term distribution and master franchise deal with SSAW Hotels & Resorts in China is expected to add more than 9,500 rooms to the portfolio.
- Choice executives say the milestone reflects demand for soft brands that let owners keep a unique identity while tapping the company’s distribution, technology, and Choice Privileges loyalty platform, with Radisson Individuals also adding projects in Savannah and Nashville.