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Chipotle Revives Hockey Jersey BOGO for Playoffs With Limited-Edition Jersey Giveaway

The campaign turns a fan ritual into an in-store traffic driver and a Rewards hook through a scarce jersey sweepstakes.

Overview

  • Chipotle, which announced the 2026 activation Thursday, will run the Hockey Jersey BOGO on Monday after 3 p.m. local time at participating restaurants in the U.S. and Canada.
  • To redeem the deal, customers must wear a hockey jersey and buy an entrée of equal or greater value, and the offer is limited to five free items per check in restaurants only.
  • A first-ever Chipotle hockey jersey drops as a sweepstakes prize through the Rewards Exchange, with only 75 available featuring “Chipper” and the number 53.
  • Rewards members can enter from Saturday, April 18, through Saturday, May 2, by exchanging 10 points per entry, up to 20 entries per member.
  • Now in its sixth year and aligned with the NHL Playoffs starting April 18, the promotion underscores Chipotle’s NHL and NHLPA partnerships and follows more than $190,000 contributed to hockey groups.