Overview
- From 3 to 4 p.m. local time, customers who show any tattoo—permanent, temporary, or drawn-on—can unlock a buy-one-get-one deal in restaurants.
- The promotion runs at participating locations in the United States, Canada, the United Kingdom, France and Germany, with in-restaurant redemption required.
- Each free item requires the purchase of an entrée of equal or greater value, with a maximum of five complimentary items per bill, subject to availability.
- Chipotle partnered with Swae Lee on an exclusive temporary tattoo flash sheet available only at the Midtown Miami restaurant while supplies last.
- Chipotle cites a similar June 13, 2025 event that delivered record 3–4 p.m. sales, with interim CMO Stephanie Perdue calling the meme a real-world expression of brand fandom.