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Chipotle CEO Urges Customers to Request Extra Food

Fresh tests found free extras for common toppings, with premium items still billed.

Overview

  • Chipotle's chief executive said customers should ask for more food and promised crew members will not refuse the request.
  • A Business Insider reporter visited three California stores and received extra rice, beans, fajita veggies, corn salsa, cheese, and lettuce at no charge, while protein, guacamole, and queso triggered fees.
  • Employees described wide discretion by managers and tighter scoops when supplies run low, which leads to uneven portions and different outcomes from one line to the next.
  • The chain is trialing a weekday 'happier hour' with $2.50 tacos from 2 to 5 p.m. in parts of Kansas City, Orlando, and Tampa through June 2.
  • Portion complaints date to 2024, leadership denies any directive to shrink servings, and a Wells Fargo check of 75 bowls in New York City found weights ranging from 13.8 to 26.8 ounces.