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Chinatown's Big Game Block Party Fuses Super Bowl Week With Lunar New Year, Draws Thousands

Organizers looked to Super Bowl crowds to steer visitor spending into Chinatown.

Overview

  • Grant Avenue turned into a night-market style festival with food vendors, live music, interactive games, and an intergenerational performance by the Grant Avenue Follies.
  • The stage program honored AAPI sports figures Kristi Yamaguchi, Golden State Valkyries coach Natalie Nakase, and former 49er Jesse Sapolu.
  • Panelists emphasized the importance of Asian representation in sports, with Nakase and Sapolu sharing how visibility and conduct shape opportunities for future athletes.
  • Organizers and local coverage cited expectations of more than 500,000 visitors to the Bay Area during Super Bowl week and encouraged those fans to visit Chinatown.
  • The celebration coincided with Mayor Daniel Lurie’s birthday, as Marie Lurie highlighted perceptions of safer, cleaner streets during his first year in office.